Core Viewpoint - Porsche is experiencing a significant decline in sales and profits, particularly in the Chinese market, which has shifted from being its largest market to its biggest burden, leading to a critical moment for the brand [2][3]. Financial Performance - In the first three quarters of 2025, Porsche reported revenues of approximately €26.86 billion, a year-on-year decrease of 6% [2]. - The operating profit plummeted to €40 million, down 99% from €4.035 billion in the same period last year [2]. - The third quarter alone recorded a loss of €966 million, equivalent to about 8 billion RMB [2]. Market Challenges - The decline in the Chinese market is attributed to challenging market conditions and intense competition, with sales dropping 28% from 29,551 units in 2024 to 21,302 units in 2025 [3]. - Porsche's product strategy is lagging in the face of the smart and electric vehicle transition, resulting in a lack of competitiveness in the Chinese market [3][8]. - The company is facing pressure from domestic brands like BYD and NIO, which are offering high-performance, intelligent, and rapidly iterating electric vehicles [3][8]. Strategic Adjustments - To address the downturn, Porsche plans to delay the launch of electric models, terminate its battery production plans, and incur a restructuring cost of €2.7 billion [2]. - The company anticipates a tariff expenditure of €700 million this year and intends to raise prices in the U.S. to cope with these tariffs [2]. Industry Trends - The Chinese electric vehicle market is rapidly growing, with a penetration rate reaching 31.6% in 2023, and expected to rise to 40.3% in 2024 [4]. - The market for smart electric vehicles, AI technology, and digital automotive platforms is identified as key growth areas for the future [6]. - Traditional luxury brands must adapt to the evolving market trends in China, focusing on product and technology innovation to maintain competitiveness [8].
卖不动了？保时捷销售利润暴跌99%，一季度亏损80亿元！国人更爱国产科技豪华车【附新能源汽车行业市场分析】
Qian Zhan Wang·2025-10-27 11:56