Core Points - Jing'an Bakery is closing all its stores, marking the exit of an iconic baking brand after 40 years in operation [1][2] - The company has applied for bankruptcy liquidation due to its inability to pay debts and lack of solvency [10] Company Summary - Jing'an Bakery, established in 1985, was the first Sino-foreign joint venture French bakery in Shanghai, once boasting over 80 stores at its peak [4][6] - As of September 28, 2023, the bakery had 35 stores, but most have recently closed, with only a few remaining operational [6][12] - The company aimed to reach 100 stores by the end of 2020 but failed to achieve this target [6] Industry Summary - The closure of Jing'an Bakery is part of a broader trend affecting many first-generation baking brands in China, with several others also facing significant challenges [12][15] - The baking market is still growing, with a projected market size increase of 5.2% in 2024, reaching 110.5 billion yuan [17] - Despite the growth, the closure rate for baking brands is high, with a 34.2% closure rate expected in 2024, indicating a significant market restructuring [17][18]
全线关停、破产清算，上海又一老牌烘焙退场
3 6 Ke·2025-10-27 12:14