助力网售商品信息透明化 “消协315”小程序上线“扫码辨商品”功能

Core Points - The China Consumers Association (CCA) and the China Commodity Code Center have launched a new feature called "CCA helps you find, scan to identify products" on the "National Consumer Association Smart 315" mini-program, aimed at enhancing consumer participation in online product supervision [1][2] - The new feature addresses issues of false advertising and inaccurate product information in online shopping, providing a convenient channel for information verification during key stages of consumer decision-making and product receipt [1][2] Group 1 - Ten major e-commerce platforms, including Taotian, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent, will display product barcodes for ten categories of goods, such as safety helmets and electric bicycles [2] - Consumers can scan the displayed barcodes using the "CCA 315" mini-program to access official registration information from the Commodity Code Center, allowing them to compare it with platform promotional content and identify exaggerated claims or discrepancies [2] - The feature enables consumers to verify key product information, such as specifications and models, by scanning the physical packaging barcode upon receipt of goods, and provides a one-click feedback option for any inconsistencies found [2] Group 2 - Feedback data from consumers will be synchronized in real-time to the Commodity Code Center, which will initiate a data verification process for any reported discrepancies, temporarily suspending the data display rights of the inconsistent products [2] - The launch of this feature signifies a shift towards empowering consumers to become participants and supervisors in product data governance through the "CCA 315" platform [2]