东莞：“制造美学之城”的进阶密码

Core Insights - Dongguan is transforming its manufacturing sector by integrating aesthetics into production, moving from OEM to building independent brands, thereby enhancing both commercial and aesthetic value in the packaging industry [2][3] - The "Manufacturing Aesthetics" initiative aims to elevate the value of Dongguan's manufacturing by incorporating design, craftsmanship, and cultural elements throughout the production process, thus redefining business models and soft power in manufacturing [3][8] - Dongguan's approach to combining aesthetics with manufacturing is gaining traction among global buyers, allowing local companies to shift from merely exporting products to exporting values and concepts [3][6] Group 1: Manufacturing Aesthetics - Dongguan has pioneered the "Manufacturing Aesthetics" concept, which integrates cultural elements into manufacturing, creating a city-wide initiative to enhance the global influence of its industries [3][8] - The initiative is seen as a new production factor that reconstructs the value of Dongguan's manufacturing, allowing companies to find new positions in the global value chain [3][19] - Companies like Times Group and Weishi Culture Technology are examples of how traditional manufacturers are adopting this aesthetic approach to enhance product appeal and market competitiveness [10][12] Group 2: Market Response and Growth - Dongguan's enterprises are experiencing increased interest from global buyers, with significant inquiries and orders at trade shows like the Canton Fair, indicating a successful market response to the "Manufacturing Aesthetics" strategy [2][6] - The footwear company Gettana reported over 15% growth in emerging markets like Africa and South America, showcasing the effectiveness of their aesthetic-driven product designs [6][12] - The ceramic giant Marco Polo has also gained international recognition for its innovative products that blend technology, aesthetics, and practicality, further validating the success of Dongguan's aesthetic manufacturing approach [15][19] Group 3: Future Directions - Dongguan is evolving from a manufacturing hub to an innovation city, with a focus on cultural and aesthetic values that resonate with global consumers [19] - The integration of aesthetics into manufacturing is not limited to packaging but extends across various sectors, including textiles, furniture, and ceramics, indicating a broad industry transformation [12][19] - Companies are increasingly leveraging aesthetic design to enhance product value, which is crucial for competing in a global market dominated by established Western brands [17][19]