顾家家居(603816)：2025Q3业绩逆势增长 转型变革蓄势能

Core Viewpoint - The company reported a steady growth in revenue and profit for the first three quarters of 2025, driven by effective retail transformation and cost control measures [1][2][3]. Revenue Performance - In the first three quarters of 2025, the company achieved a revenue of 15.012 billion yuan, representing a year-on-year increase of 8.77% [1]. - The retail reform has shown positive results, with internal trade retail continuing to improve and external trade revenue also on the rise [2]. - The company has implemented a product operation transformation, enhancing information systems and digital operations in stores, which has led to significant growth in smart product sales, increasing by 18 times compared to the second half of 2024 [2]. Profitability Analysis - The company's gross margin and net margin for Q3 2025 were 31.42% and 10.45%, respectively, reflecting year-on-year increases of 1.62 percentage points and 0.79 percentage points [3]. - The company effectively controlled its expenses, with a decrease in the expense ratio to 17.51%, down 0.40 percentage points year-on-year [3]. Investment Outlook - The company is positioned as a leader in the soft furniture industry, focusing on user-centric, digital, and whole-home solutions, and is expected to continue its growth trajectory post-retail transformation [4]. - Revenue forecasts for 2025-2027 are projected at 20.291 billion, 22.563 billion, and 24.707 billion yuan, with corresponding net profits of 1.858 billion, 1.991 billion, and 2.167 billion yuan [4].