YanKershop(SZ:002847) Zheng Quan Shi Bao Wang·2025-10-27 12:49Core Insights - Salted Fish Shop (002847.SZ) reported a revenue of 4.427 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 14.67%, and a net profit attributable to shareholders of 605 million yuan, up 22.63%, indicating enhanced profitability [1][2] Group 1: Financial Performance - The company's revenue growth is attributed to its ongoing "category brand" strategy, focusing on core products in the konjac category [1] - The "Big Devil" sesame konjac tripe, launched in October 2023, has rapidly gained traction, achieving over 1 billion yuan in sales within a year, becoming the company's top-selling product [1] - The "Egg Emperor" brand, launched in March 2024, has also performed well, recognized as the top-selling quail egg snack in China by shipment volume [1] Group 2: Product Innovation and Brand Development - Continuous brand collaboration and product innovation are evident, with the "Big Devil" brand partnering with Samyang Foods to launch new products [2] - A ten-year strategic cooperation was established with Liubiju on October 16, focusing on joint research and promotion of konjac products [2] - The company has built a robust supply chain and channel layout, leveraging high-quality raw material bases in Indonesia and Qujing, Yunnan [2] Group 3: Market Expansion and Future Strategy - The "Big Devil" sesame konjac tripe has successfully entered mainstream supermarkets in North America and Southeast Asia, with recent launches in the U.S. [2] - The company aims to become a globally recognized snack brand, with plans to expand into markets like Hong Kong and Malaysia [2] - From 2025 to 2027, the company will continue to deepen its single-product strategy centered around the "Big Devil" sesame konjac tripe, focusing on channel expansion and regional marketing [2]