营收腰斩、净利跌超八成，《国色芳华》为何托不起华策影视？

Core Viewpoint - Huace Film and Television, a leading company known for producing popular dramas, is experiencing a significant decline in performance, with a sharp drop in revenue and net profit in the third quarter of 2025 [1][2]. Financial Performance - In Q3 2025, the company reported revenue of 250 million yuan, a year-on-year decrease of 52.21%, and a net profit of 12 million yuan, down 82.94% year-on-year [1]. - For the first three quarters of 2025, despite a 16.62% increase in overall revenue due to the success of "Guose Fanghua," the net profit still fell by 26.85% [1]. Revenue Trends - The company's revenue has been declining for several years, with figures of 2.475 billion yuan in 2022, 2.267 billion yuan in 2023, and 1.939 billion yuan in 2024 [2]. - The production and distribution revenue from television dramas in 2024 was 1.193 billion yuan, a decrease of 24.91% year-on-year [2]. Film Business Performance - The film segment has also shown volatility, with the sequel "Assassination of Novelists 2" grossing only 373 million yuan, significantly lower than the 1.035 billion yuan earned by its predecessor [4]. Strategic Shift - The company is transitioning into new areas such as short dramas, animation, and computing power, with a notable focus on the computing power sector, which began operations as an independent unit in January 2025 [5]. - By mid-2025, the computing power business generated revenue of 56 million yuan, and the company had signed contracts exceeding 1 billion yuan in this area [5]. Shareholder Activity - The controlling shareholder has been selling shares amid the company's performance fluctuations, with a total of 1.51 million yuan raised from selling 1.07% of shares between July 16 and July 29, 2025 [6]. - Following a share transfer announcement in September 2025, the company's stock price fell over 23.1%, closing at 7.52 yuan per share on October 27, down from 9.78 yuan prior to the announcement [8].