转自：扬子晚报 1月8日，由国家广播电视总局电视剧司主办的电视剧《太平年》看片会在北京举行。国家广播电视总局 电视剧司、中国历史研究院、中央广播电视总台影视剧纪录片中心，以及浙江省委宣传部、浙江省文化 广电和旅游厅、杭州市委宣传部相关负责人，文艺评论学者、剧集主创代表共同探讨。 据了解，《太平年》将于近期登陆中央广播电视总台及爱奇艺、芒果TV、腾讯视频等平台。该剧的播 出，不仅将向观众讲述一段中国古代的历史故事，也将通过高规格的视听呈现，展现中国顶尖影视工业 的创作实力，为行业高质量发展提供实践参考。 扬子晚报/紫牛新闻记者 张楠 总导演杨磊强调，技术运用的核心目标是服务于历史真实的还原与艺术感染力的传递。他认为，8K技 术的应用倒逼剧组在创作的每个细节上做到极致，这种技术层面的要求最终转化为对历史的敬畏之心和 对场景的扎实复原。借助技术手段，剧集放大了中原地区战乱频仍与吴越之地安定繁荣的视觉对比， 让"分裂之痛"与"太平之愿"的叙事主题更易引发观众的情感共鸣。 与会领导与专家对《太平年》的制作探索给予肯定，认为该剧为行业树立了以技术创新推动作品品质提 升的标杆。相关评价指出，《太平年》依托8K超高清制作体系 ...

垂类AI应用专题： AI重塑流量入口，重构广告营销模式 行业研究 · 行业专题 计算机 · 人工智能 2026年01月11日 证券研究报告 | 投资评级：优于大市（维持评级） | 证券分析师：熊莉 | 证券分析师：张衡 | 证券分析师：陈瑶蓉 | 联系人：侯睿 | | --- | --- | --- | --- | | 021-61761067 | 021-60875160 | 021-61761058 | hourui3@guosen.com.cn | | xiongli1@guosen.com.cn | zhangheng2@guosen.com.cn | chenyaorong@guosen.com.cn | | | S0980519030002 | S0980517060002 | S0980523100001 | | 请务必阅读正文之后的免责声明及其项下所有内容 摘要 请务必阅读正文之后的免责声明及其项下所有内容 Ø 由AI聊天机器人和AI搜索引擎共同构成的AI搜索，已成为AI应用发展的核心引擎，用户模式从"搜链接"转向"向AI 要答案"。AI搜索正在重塑信息入口，购物推荐成为核心使用场景，推动品牌 ...

Core Insights - The report emphasizes that in 2026, the media internet sector will undergo a dual reconstruction driven by the transition from AI as a "technical infrastructure" to "application deep water zone," focusing on entry form migration, distribution rule repricing, and supply-side capacity explosion [1][11] - AI Agents are set to replace traditional apps as the new super entry point, shifting the traffic distribution logic from "time capture" to "efficient execution" [1][12] - AIGC (AI-Generated Content) is expected to lead to a significant increase in content production capacity, with zero marginal cost production becoming a reality, thus redefining the value of quality data and IP [1][11] Group 1: AI Agents and Traffic Distribution - AI Agents signify a generational leap in human-computer interaction, evolving from GUI to IUI, fundamentally changing the traffic distribution logic [1][12] - The traditional "click-jump" model is being replaced by a "dialogue-execute" paradigm, where AI Agents understand user intent and execute tasks across applications [1][12] - The emergence of AI Agents is expected to create a new operational layer that could potentially replace single apps as the primary distribution entry point [1][12][19] Group 2: AIGC and Content Supply - AIGC is anticipated to transition from a phase of "cost reduction and efficiency enhancement" to a "new demand creation" explosion by 2026, significantly increasing content supply [1][41] - The production barriers for video, 3D, and gaming assets are expected to lower drastically, leading to a surge in content supply and a devaluation of mediocre content [1][41] - Content consumption is evolving from passive viewing to active engagement, with new formats like "generative interactive dramas" and "AI companion games" emerging [1][43] Group 3: Investment Recommendations - The investment strategy in the media internet sector is shifting towards high-quality assets in both traffic distribution and content supply, focusing on companies that can effectively capture user intent and provide quality content [1][41] - Companies with operational system bases or super Agent platforms are likely to gain new traffic distribution rights and bargaining power, while mid-tier apps lacking exclusive content may face risks of being "pipelined" [1][19] - Key players in the AI Agent space include Alibaba, Tencent, and ByteDance, which are actively developing their AI capabilities to secure new traffic entry points [1][25][40]

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 300291 | 百纳千成 | 8.09 | 15.08% | 181.93万 | 13.85 Z | | 603103 | 横店影视 | 17.72 | 3.02% | 8.16万 | 1.43亿 | | 300133 | 华策影视 | 8.56 | 2.51% | 158.25万 | 13.45 Z | | 603721 | *ST天择 | 19.92 | 2.21% | 1.98万 | 3916.30万 | | 001330 | 博纳影业 | 7.70 | 1.45% | 106.86万 | 8.21亿 | | 600977 | 中国电影 | 15.80 | 0.96% | 52.07万 | 8.17亿 | | 002292 | 奥飞娱乐 | 9.42 | 0.00% | 55.88万 | 5.28亿 | | 601595 | 上海电影 | 28.37 | -0.11% | 5.69万 | 1.61亿 | | 002905 | 金逸影视 | ...

Core Insights - The "Guangdong Film and Television Policy 15 Articles" has significantly boosted the local film industry, attracting major companies and projects, enhancing the ecosystem [1][3][4] Group 1: Policy Impact - The "Guangdong Film and Television Policy 15 Articles" is the first national policy covering various film and television sectors, leading to widespread attention and implementation across the industry [4] - Since the policy's introduction, over 200 new film companies have been established in Guangdong, including major players like Penguin Pictures and Huace Film [6][11] - The policy has led to the construction of nine new film industry parks and studios in 2025, enhancing the production capacity in the region [6][11] Group 2: Project Development - The network drama "Tomorrow's Paradise," produced by Tencent Video and others, marks the first long-form project to commence filming in Guangdong under the new policy [7][9] - Guangdong has supported 20 projects through its cultural funding program, focusing on script incubation and production incentives, including adaptations of notable literary works [9][14] - The drama "Endless End," which received high ratings and viewership, exemplifies the successful outcomes of the policy's support for quality productions [14][16] Group 3: Filming Services and Infrastructure - The launch of the "Guangdong Film Shooting" app provides comprehensive resources for filming, including location scouting and policy information, facilitating a smoother production process [13] - The establishment of a collaborative network among local governments aims to streamline filming services, enhancing the attractiveness of Guangdong as a filming location [13][23] - The improved filming services have led to an increase in the number of production teams choosing Guangdong for their projects, contributing to the region's growing reputation in the film industry [11][23] Group 4: Quality Productions and Audience Reception - The major revolutionary-themed drama "Wind and Tide" has garnered significant attention and high ratings, reflecting the successful execution of the policy's objectives [16][18] - The short drama series "Miracle," which showcases the transformation of Shenzhen, has achieved notable popularity, indicating a shift towards mainstream acceptance of short-form content [18][21] - The upcoming drama "My Mountain and Sea," based on a well-known novel, is set to further enhance Guangdong's reputation for producing quality content [21]

Investment Rating - The industry investment rating is "Overweight," indicating that the industry index is expected to outperform the market by more than 5% in the next six months [5]. Core Insights - The AI film industry is entering a phase of large-scale implementation driven by technological convergence and policy support, with significant demand for cost reduction and efficiency improvements in the film sector [8]. - AI technology is deeply penetrating the entire film production process, leading to dual breakthroughs in cost reduction and content innovation [8]. - The industry faces both opportunities and challenges, with a need for sustainable development amidst the release of industrial value [8]. - A competitive landscape has emerged with multiple strong players focusing on technology, content, and ecosystem integration [8]. Summary by Sections A. Technological Path Convergence and Policy Support - AI video generation technology has evolved through three stages, currently dominated by the DiT (Diffusion Transformer) architecture, which addresses key issues like frame consistency and physical realism [13]. - Domestic models such as Kuaishou's Keling and ByteDance's Jidream have shown significant advancements, particularly in Chinese semantic understanding and local scene adaptation [17][20]. B. AI's Penetration Across the Film Industry Chain - AI tools enhance script creation and concept design, significantly reducing the time required for these processes [24]. - Virtual filming and digital human applications are optimizing production processes, reducing costs associated with physical sets and actor availability [27]. - Post-production efficiency is improved through AI-driven editing and special effects, with tools enabling high-quality output at lower costs [31]. C. Industry Logic Reconstruction - The positive impacts of AI include significant cost reductions, lowered creative barriers, and the emergence of new content forms like AI comics and interactive films [39]. - Challenges include copyright and compliance risks, content homogenization, and employment impacts due to reduced demand for traditional roles [40]. D. Competitive Landscape - The industry features a multi-strong player dynamic, with key players like OpenAI and Google leading in technology, while domestic companies like Kuaishou and ByteDance are rapidly catching up [42]. - Traditional film companies are increasingly adopting AI to enhance production efficiency, with firms like Huace Film and Light Media leveraging AI for content creation [42].

Group 1 - The film and theater sector saw a slight increase of 0.07% on December 31, with Huace Film leading the gains [1] - The Shanghai Composite Index closed at 3968.84, up 0.09%, while the Shenzhen Component Index closed at 13525.02, down 0.58% [1] - Key stocks in the film and theater sector showed varied performance, with Huace Film (300133) closing at 8.32, up 2.84%, and Wanda Film (002739) closing at 11.32, up 0.35% [1] Group 2 - The film and theater sector experienced a net outflow of 77.43 million yuan from institutional investors, while retail investors saw a net inflow of 170 million yuan [2] - Notable stocks with significant net inflows from retail investors include Wanda Film with a net outflow of 66 million yuan from institutional investors and a net inflow of 46 million yuan from retail investors [3] - The overall trading volume for the film and theater sector was substantial, with Huace Film recording a trading volume of 150.13 million shares [1][2]

责任编辑：栎树 | 代码 | 名称 | | 涨幅% ↓ | 总市值 | 年初至今涨幅% | | --- | --- | --- | --- | --- | --- | | 300291 | 百纳千成 | 1 | 19.94 | 73.09亿 | 54.27 | | 002905 | 金逸影视 | 1 | 10.04 | 43.73亿 | 47.46 | | 300027 | 华谊兄弟 | 1 | 8.88 | 64.65亿 | -11.07 | | 300528 | 幸福蓝海 | | 5.79 | 78.25亿 | 141.38 | | 603103 | 横店影视 | | 5.52 | 106亿 | 16.67 | | 001330 | 博纳影业 | 率 | 4.15 | 111亿 | 31.16 | | 300133 | 华策影视 | | 2.73 | 156亿 | 15.01 | | 002739 | 万达电影 | 张 | 2.45 | 239亿 | -6.92 | | 300182 | 捷成股份 | | 2.44 | 145亿 | -7.16 | | 002343 | 慈文传媒 * | | 2.28 | ...

12月29日，华策影视盘中下跌2.06%，截至13:45，报8.09元/股，成交5.11亿元，换手率3.88%，总市值 152.76亿元。 资金流向方面，主力资金净流出8966.90万元，特大单买入3036.77万元，占比5.94%，卖出9308.82万 元，占比18.21%；大单买入1.21亿元，占比23.71%，卖出1.48亿元，占比28.98%。 华策影视今年以来股价涨12.56%，近5个交易日涨0.37%，近20日涨4.66%，近60日跌12.73%。 华策影视所属申万行业为：传媒-影视院线-影视动漫制作。所属概念板块包括：中盘、MSCI中国、冰 雪产业、融资融券、增持回购等。 截至11月10日，华策影视股东户数7.36万，较上期增加3.71%；人均流通股21910股，较上期减少 4.25%。2025年1月-9月，华策影视实现营业收入10.41亿元，同比增长16.62%；归母净利润1.75亿元，同 比增长5.35%。 分红方面，华策影视A股上市后累计派现6.82亿元。近三年，累计派现1.80亿元。 机构持仓方面，截止2025年9月30日，华策影视十大流通股东中，香港中央结算有限公司位居第六大流 通股东 ...

证券之星消息，12月26日影视院线板块较上一交易日上涨1.01%，百纳千成领涨。当日上证指数报收于 3963.68，上涨0.1%。深证成指报收于13603.89，上涨0.54%。影视院线板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 300291 | 百纳千成 | 6.40 | 20.08% | 7.90万 | 5058.48万 | | 300528 | 幸福蓝海 | 20.07 | 3.51% | 20.94万 | 4.15 Z | | 001330 | 博纳影 / | 8.05 | 1.39% | 181.28万 | 14.50 乙 | | 300133 | 华策影视 | 8.26 | 1.35% | 98.63万 | 8.12亿 | | 603721 | *ST天择 | 19.56 | 1.35% | 1.65万 | 3212.51万 | | 300182 | 捷成股份 | 5.36 | 1.32% | 56.30万 | 3.03亿 | | 300426 | 华智数媒 ...