Deckers Outdoor Corporation (NYSE:DECK) Faces Market Challenges Despite Strong Brand Presence

Core Insights - Deckers Outdoor Corporation (NYSE:DECK) is facing challenges in a competitive market, with Telsey Advisory maintaining a "Market Perform" rating and a revised price target of $105, down from $120 [2][6] - The company's stock price has declined by 12.7% following the release of its fiscal Q2 report, despite exceeding earnings per share and revenue expectations [2][3] - Concerns over slowing growth in the Hoka brand and a softer U.S. market have led to downgrades from multiple Wall Street firms [3][6] Financial Performance - Deckers reported fiscal Q2 earnings of $1.82 per share, surpassing estimates, but the full-year revenue guidance fell short of Wall Street expectations [3][5] - The company now projects full-year sales of approximately $5.35 billion, which is below the consensus forecast by analysts [5] Brand Performance - Hoka's growth is projected to be in the low-teens percentage range for fiscal 2026, a significant decrease from the 24% growth seen in the previous year [4] - Ugg is expected to grow in the low to mid single-digit percentage range, down from a 13% growth rate in the prior year [4] Market Conditions - The U.S. market is described as softer, with CEO Stefano Caroti noting a more cautious consumer base due to tariffs and rising prices [5][6] - The company is considering mitigation strategies, such as promotions, to attract shoppers amid these challenges [5][6]