不止养鲜，更养心：容声“曦望”重新定义高端家电价值

Core Insights - Ronshen has launched its high-end refrigerator model "Xiwang," focusing on emotional needs and aesthetic experiences for modern urban consumers [6][8] - The design philosophy of "Xiwang" is inspired by the "Yaoguang" star from the Big Dipper, aiming to create a home appliance that soothes emotions and enhances daily life [6][8] - The product features a luxurious panel design and innovative lighting that simulates the flow of stars, emphasizing both aesthetic and ergonomic considerations [6][8] Company Strategy - Ronshen is transitioning from being a "functional manufacturer" to a "high-end lifestyle co-builder," aiming to create a more vibrant and emotionally resonant living environment for users [8][11] - The marketing strategy emphasizes a lifestyle that nurtures emotions, fresh ingredients, and individual vitality, reflecting a shift in consumer expectations [8][11] Industry Trends - The launch of "Xiwang" signifies a broader trend in the home appliance industry, moving from technical competition to building emotional value [11] - In an era of material abundance, home appliances are increasingly seen as tools for emotional stability and spiritual comfort [11]