财经调查｜世纪佳缘因虚假宣传“保证找到对象” 被罚28万元

Core Viewpoint - The marriage service platform "世纪佳缘" and its affiliated company, 上海花千树信息科技有限公司, have been fined 280,000 RMB for false advertising in their matchmaking services, highlighting ongoing issues of trust and management within the marriage service industry [1][10]. Group 1: Company Operations - "世纪佳缘" operates as a prominent online marriage and dating service platform in China, established in 2004, and is known for offering various membership packages for matchmaking services [9][11]. - The company provides multiple paid membership options, including the "恋爱通" package for 1,599 RMB per month, "尊享定制" for 6,999 RMB for 5 months, and the "结婚保" package for 19,800 RMB for 12 months, which includes personalized services and professional guidance [5][7]. Group 2: Consumer Complaints - As of October 27, there have been 8,068 complaints against "世纪佳缘" on the "黑猫投诉" platform, primarily concerning false advertising, high membership fees, automatic deductions, and doubts about the authenticity of member information [9]. - Specific complaints include instances where consumers were misled about the financial status of potential matches and the effectiveness of the services promised, leading to dissatisfaction and financial loss [9][11]. Group 3: Regulatory Actions - The Shanghai Municipal Yangpu District Market Supervision Administration imposed a fine of 280,000 RMB on 上海花千树信息科技有限公司 for violating consumer rights by providing misleading membership information and failing to deliver promised services [10][11]. - The company was found to have engaged in false advertising by guaranteeing matches and promoting high-end membership services that did not align with actual outcomes, violating the Consumer Rights Protection Law [11].