老铺黄金年内三调价格:部分饰品涨超20%,股价为什么较峰值跌逾35%?
Sou Hu Cai Jing·2025-10-27 13:23

Core Viewpoint - The company, Laopu Gold, has raised prices of its products by over 20% in its third price adjustment of the year, yet its stock price has declined more than 35% from its historical peak, indicating that the high-end branding and price increases have not supported the stock price effectively [1][5][6] Price Adjustments - On October 26, Laopu Gold implemented its third price increase of the year, with several traditional gold jewelry items seeing significant price hikes, some exceeding 20% [3] - A 14.2-gram traditional gold pendant's price rose from 19,100 yuan to approximately 23,900 yuan, marking a 25% increase, while an 8.0-gram diamond necklace's price increased from 12,200 yuan to about 14,600 yuan, a 19% rise [3] - This price adjustment is notably higher than previous increases in February and August, where popular items saw price hikes of 1,000 to 3,000 yuan, with increases ranging from 5% to 13% [3] Market Response - Prior to the price increase, there was a surge in consumer demand, with some physical stores experiencing a "rush to buy" due to the anticipated price hikes [4] - A consumer reported traveling specifically to purchase items due to online stock shortages, highlighting the strong demand for Laopu Gold products [4] Stock Performance - On October 22, the company's stock fell by 8.21%, with a cumulative decline of over 15% in the last three trading days; the stock has decreased more than 35% from its peak of 1,108 HKD per share on July 8 [5] - The high-end positioning and continuous price increases have not effectively supported the stock price, contrasting sharply with the robust demand in the terminal market [5][6]

老铺黄金年内三调价格:部分饰品涨超20%,股价为什么较峰值跌逾35%? - Reportify