期货大佬改行卖饮料，3年卖20亿！

Core Insights - The article highlights the journey of Song Wei, a prominent figure in China's futures market, who transitioned from a successful trading career to founding a beverage company, achieving significant sales growth in a relatively short period [1][3][11]. Group 1: Background and Early Career - Song Wei, born in 1968, graduated from Shanghai Jiao Tong University in 1991 and began his career at the Shanghai Material Trade Center [3]. - He became one of the first "Red Vests" in China's futures market, participating in the establishment of the Shanghai Metal Exchange in 1992, which marked the beginning of China's regulated futures trading [3][5]. - His initial wealth came from trading "subscription certificates" and later from high-risk futures trading, where he could earn tens of millions in a single day [5][6]. Group 2: Challenges in Futures Trading - Despite early success, Song Wei experienced anxiety due to the volatile nature of the futures market, which required constant market judgment and carried high risks [7][8]. - The number of original "Red Vests" dwindled from 109 to 20 within two years, highlighting the market's dangers and the high rate of failure among traders [7][8]. - A mentor advised him to avoid long-term futures trading, suggesting a shift to stocks or real industries for more stable returns [8][9]. Group 3: Transition to Real Industry - In 1997, after several ups and downs in the futures market, Song Wei decided to leave and ventured into the restaurant business, opening a successful establishment in Shanghai [10]. - He later founded a health product brand and identified a market opportunity in honey pomelo tea, leading to the creation of the "Youxiang Valley" brand [10][11]. - The brand faced competition but eventually thrived, with sales reaching 2 billion yuan in three years, driven by the launch of "Song Pomelo Juice" [11][12]. Group 4: Business Philosophy and Future Plans - Song Wei emphasizes the importance of long-term investment and stability in business, contrasting it with the quick but risky profits of futures trading [13][14]. - He aims for "Song Pomelo Juice" to achieve 10 billion yuan in sales by 2024 and plans for an IPO by the end of 2026 [12][14]. - His experience reflects a shift towards sustainable business practices, focusing on agricultural development and long-term growth rather than speculative trading [13][14].