Better Life(SZ:002251) Zhong Zheng Wang·2025-10-27 14:08Core Viewpoint - The company reported strong financial performance in the third quarter, driven by systematic reforms and strategic initiatives in store operations and supply chain management [1][2]. Financial Performance - For the first three quarters, the company achieved a revenue of 3.194 billion yuan, representing a year-on-year growth of 26.48% [1]. - The net profit attributable to shareholders reached 225 million yuan [1]. - The net cash flow from operating activities was 399 million yuan, an increase of 260.89% compared to the same period last year [1]. Store Operations - The company has successfully reopened 20 reformed stores, which have become key drivers of revenue growth, showing sales increases of five to six times and tripling customer traffic [1]. - The average transaction value has significantly increased in these stores [1]. Supply Chain Management - The company has established strategic partnerships with over 200 quality suppliers, enhancing product pricing advantages and freshness, which has improved overall sales across all categories [1]. - The fresh and cooked food categories have effectively driven sales growth across the entire product range [1]. Private Label Development - The launch of the private label BL (Better Life, Better Love) in March 2025 has become a highlight for the company, quickly ranking high in sales within its category [2]. - As of the end of September, over 70 products under the BL brand have been introduced, covering various categories such as disposable items, paper products, rice, beer, beverages, juice, milk, laundry detergent, wet wipes, towels, and socks [2]. - The positioning of "high cost-performance + differentiation" meets consumer daily needs while creating unique product labels for stores, enhancing operational efficiency and solidifying the foundation for retail transformation [2].