终止收购四川味滋美51%股权 涪陵榨菜回应每经记者：拓品类战略坚定不移

Core Viewpoint - Fuling Pickle, a leading company in the pickled vegetable industry, is facing significant challenges, including stagnant growth, increased sales expenses, and high turnover in management, which have raised concerns about its future prospects [2][8]. Financial Performance - In the first three quarters of 2025, Fuling Pickle reported revenue of 1.999 billion yuan, a year-on-year increase of 1.84%, and a net profit of 673 million yuan, a slight increase of 0.33% [3]. - Sales expenses surged to 319 million yuan, up 17.39% from 272 million yuan in the same period of 2024, significantly outpacing revenue and profit growth [3]. - Accounts receivable reached 121 million yuan, a dramatic increase of 1375.71% compared to 8.19 million yuan at the end of 2024 [3][4]. Management Changes - The company has experienced frequent management changes, with the resignation of former Chairman Zhou Binquan at the end of 2023 and General Manager Zhao Ping in September 2025 [2][8]. - The current Chairman, Gao Xiang, is also serving as the General Manager, and the company is in the process of selecting new management [8][9]. Strategic Direction - Despite the challenges, the company remains committed to its strategy of expanding product categories and enhancing its core business [7][9]. - The company attempted to acquire a 51% stake in Weizimei Food Technology but announced the termination of this acquisition due to changes in external conditions and disagreements on key commercial terms [6][7]. Market Conditions - The pickled vegetable industry is facing a slowdown in growth, with Fuling Pickle's core product still accounting for 85.53% of its revenue in the first half of 2025 [6]. - The company is adapting to a fragmented market and slowing consumer growth by increasing sales expenses to stabilize revenue [3][4]. Future Outlook - The company plans to continue seeking suitable acquisition targets and developing new products independently, despite the recent setback with Weizimei [7][9]. - Industry experts suggest that successful new product launches will depend on brand positioning, product characteristics, channel compatibility, and marketing strategies [9].