Costco's Renewal Rate Slips to 89.8%: Temporary Dip or New Normal?

Key Takeaways Costco's worldwide renewal rate slipped to 89.8% in Q4 from 90.2% in the preceding quarter.A growing share of online sign-ups, including a Groupon push, drove the decline.Nearly half of the new members are under 40, signaling a key generational shift.Costco Wholesale Corporation’s (COST) core membership model faced a slight hiccup in the final quarter of fiscal 2025, with the worldwide renewal rate easing to 89.8% from 90.2% in the preceding quarter. U.S. and Canada membership renewal rate sto ...