沪澳动漫IP经济深度对话 共探产业协同新路径—— 澳门动漫业界上海交流团参访黄浦

Core Insights - The "Macau Animation Industry Shanghai IP Economic and Cultural Exchange Group" successfully conducted a two-day visit to explore Shanghai's IP economic development experience, aiming to foster collaboration between the animation and toy industries in Shanghai and Macau [2] Group 1: Immersive Visits - The exchange group visited key IP landmarks in Shanghai, including the POPMART global flagship store, where the operational model of "deeply mining IP core + diversified product development" sparked discussions among participants [3] - At the TOP TOY global flagship store, the group explored a multi-dimensional space featuring over 80 IPs, gaining insights into the "black technology + top IP" immersive operational approach [5] Group 2: Roundtable Discussions - During a roundtable meeting, the Secretary-General of the Macau Animation Toy Association emphasized that "digital empowerment + regional collaboration is the essential path for Macau IP to go global," sharing successful cases of cost reduction and enhanced experiences through technology [7] - Representatives from Huangpu District highlighted the integration of Shanghai IP with cultural tourism, showcasing the 2024 Pokémon Shanghai City Carnival, which attracted up to 50,000 participants in a single day and boosted surrounding retail and dining consumption by 35% [8] Group 3: Future Collaboration - The exchange activity established a practical cooperation platform, with Shanghai's IP economic innovation complementing Macau's cultural tourism resources [10] - Future projects will focus on joint IP development and toy exhibition collaborations, injecting new momentum into the animation industry cooperation between the Yangtze River Delta and the Guangdong-Hong Kong-Macau Greater Bay Area [10]