2 1 Shi Ji Jing Ji Bao Dao·2025-10-27 15:25Core Insights - The global smartphone market experienced a 3% year-on-year growth in Q3 2025, driven by strong replacement demand and preemptive stocking by manufacturers ahead of a busy Q4 [2][4] - Samsung and Apple remain the top two players in the global market, with Apple’s iPhone 17 series performing well, although the new iPhone Air has seen lower-than-expected demand [2][5] - The Chinese smartphone market saw a 3% decline year-on-year in Q3, but the competitive landscape is shifting, with vivo regaining the top position and Huawei moving up to second place [2][8] Global Market Dynamics - The growth in the global smartphone market is attributed to two main factors: the release of pent-up replacement demand and innovations in hardware and AI experiences that have rekindled consumer interest [4] - Samsung holds a 19% market share, benefiting from the popularity of its Galaxy A series and the upgrade of its foldable devices [4] - Apple’s iPhone shipments increased by 4% year-on-year, marking the highest Q3 shipments in history, with the iPhone 17 series significantly contributing to this growth [5] Chinese Market Trends - The Chinese smartphone market is undergoing a structural adjustment, with a narrowing gap among leading manufacturers. Vivo led with 11.8 million units shipped, followed by Huawei and Apple [8] - Despite a decline, the reduced drop indicates a stabilization in the market, with a healthy inventory level set for the upcoming flagship releases and the Double Eleven shopping festival [8] - AI features are becoming increasingly important to consumers, with over 80% indicating that AI capabilities are a significant consideration for their next smartphone purchase [9][11] Future Outlook - The global smartphone market is expected to grow by 54 million units from 2025 to 2029, with nearly 70% of this growth coming from emerging markets [2] - Chinese brands are expanding their global influence, with their overseas market share surpassing 50% in the first half of 2025, up from 11% in 2013 [6] - The competition is shifting towards high-end, intelligent, and diversified revenue models, with AI becoming a core capability rather than just a marketing gimmick [7][11]