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国企竞技广交会:场景化出海模式渐成主流
2 1 Shi Ji Jing Ji Bao Dao·2025-10-27 15:33

Core Insights - China's globalization strategy is evolving amidst complex circumstances, with a focus on enhancing competitiveness in technology-intensive products such as communication devices, solar cells, and drones [1] - The 138th Canton Fair serves as a barometer for market conditions and a competitive platform for companies expanding overseas, showcasing innovations and resilience in foreign trade [1][2] Group 1: Product Innovation and Market Expansion - Wanli Tire introduced its high-end tire, Wanli e时代e01, at the Canton Fair, emphasizing product development focused on new materials and performance [1][2] - Guangzhou Light Industry Group showcased over 1,300 innovative products, with a new product rate exceeding 45%, highlighting their commitment to new technologies and market adaptation [2] - Foshan Lighting presented various innovative products, including smart lighting solutions, which received design innovation awards, reflecting a focus on health and comfort [2][3] Group 2: Integration of Technology - AI technology is increasingly integrated into Chinese manufacturing, enhancing product customization and customer service [3] - GAC Group, as the only Chinese automotive brand at the fair, demonstrated its latest models and energy solutions, showcasing a strategy of synergy between smart products and energy ecosystems [3] Group 3: Resilience and Global Strategy - Despite rising uncertainties in the external economic environment, Chinese companies are accelerating overseas investments and localizing supply chains to enhance resilience [6][8] - State-owned enterprises are leveraging their advantages in resource allocation and risk management to adapt to global market demands [6][8] - Wanli Tire is expanding its global strategy by planning additional overseas factories to boost competitiveness in the tire market [6][7] Group 4: Local Adaptation and Supply Chain Development - Guangzhou Control Group's Wanbao Refrigerator invests 3.5% of its revenue in R&D, establishing regional technical databases to ensure product adaptation to local markets [7] - Guangdong Xingfa Aluminum Industry is expanding its global manufacturing network, with new production facilities in Australia and Vietnam to enhance its industry position [7][8] - GAC Group achieved a 16.5% year-on-year increase in vehicle exports, with a focus on local operations and a comprehensive global network [8]