卷到窒息的中企出海，AI正在重新改写玩法

Core Insights - The article emphasizes that going global is no longer a choice but a necessity for Chinese companies, with the outbound market expected to reach $2.5 trillion by 2025, reflecting a 15% year-on-year growth [2] - The competitive landscape for Chinese companies is intensifying, shifting the focus from product quality to marketing capabilities as the key determinant of success in international markets [2][3] - AI technology is identified as a crucial factor in transforming outbound marketing strategies, moving from traditional broad approaches to more precise, data-driven tactics [3][10] Industry Trends - The outbound marketing service market for Chinese companies is projected to reach $51.1 billion by 2025, driven by the demand for efficient and targeted marketing solutions [2] - The evolution of outbound marketing is categorized into three phases: - Phase 1 (2010-2018): Focused on product export with a cost advantage [5] - Phase 2 (2019-2023): Transitioned to brand export, emphasizing localization and social media marketing [7] - Phase 3 (2024 onwards): Characterized by the integration of AI across all marketing processes, marking a shift towards systematic and intelligent outbound strategies [9][10] Company Developments - Titanium Technology has helped over 100,000 Chinese companies expand internationally, achieving over fivefold growth in the last three years [5] - The company launched its first AI marketing agent, Navos, and a global growth model, Tec-Chi, aimed at enhancing outbound marketing efficiency [5][14] - Navos integrates market insights, creative strategies, advertising monitoring, and data reporting, serving as a comprehensive marketing support system for outbound enterprises [14][15] AI Integration - AI is reshaping the marketing landscape by enabling real-time monitoring and optimization of advertising campaigns, significantly improving operational efficiency [12][10] - The company aims to develop vertical AI agents that cater specifically to the unique needs of different industries, enhancing the effectiveness of marketing strategies [10][17] - The dual-engine approach of "data + scenario" allows Titanium Technology to leverage extensive industry knowledge and practical data, creating tailored solutions for various sectors [15][17]