Stifel and Benchmark Keep Buy Ratings on Amazon (AMZN)

Core Insights - Amazon.com, Inc. (NASDAQ:AMZN) is recognized as one of the top 10 Dow stocks to buy according to Wall Street analysts, with Stifel raising its price target from $260 to $269 while maintaining a Buy rating [1] Group 1: Analyst Ratings and Price Targets - Stifel has increased its price target for Amazon from $260 to $269, maintaining a Buy rating, indicating confidence in the company's performance [1] - Benchmark also reaffirmed its Buy rating on Amazon with a price target of $260, highlighting expectations for the company's advertising and Prime Video services to contribute positively to margins [3] Group 2: Consumer Spending and Market Trends - Stifel noted that Amazon's management indicated average selling prices (ASPs) are not expected to rise significantly in Q2 and likely Q3 2025, suggesting stable consumer spending [2] - The expansion of Same-Day grocery delivery for Prime members is anticipated to provide additional growth opportunities in 2026 [2] Group 3: AWS and AI Potential - Benchmark expects a resurgence in AWS growth and improvement in operating income margins, with the potential for a significant AI contract to strengthen Amazon's market position [4]