Booking Holdings Upgraded to Buy at Truist on Growth Outlook

Core Viewpoint - Booking Holdings Inc. shares experienced a rise of over 2% following an upgrade from Truist Securities, which changed its rating from Hold to Buy and increased the price target to $5,750 from $5,630, driven by strong growth prospects and improved valuation [1] Group 1: Growth Drivers - Several near- and long-term growth drivers support the upgrade, including robust travel demand in Asia and resilient global economic trends [2] - Expectations indicate a compound annual growth of 7–9% in air passenger traffic across South and Southeast Asia over the next two decades, with Booking's exposure to the region increasing to approximately 25%, up from 20% pre-pandemic [2] Group 2: Economic Projections - Global GDP growth projections of around 3% for 2025–2027, with slightly higher rates in Asia, are expected to sustain travel demand [3] - Concerns regarding potential AI-driven disruptions to online travel agencies are viewed as overstated in the near term [3] Group 3: Valuation Insights - Booking's valuation appears more attractive, with the stock trading at about 20 times consensus 2026 earnings and roughly 16 times 2026 EBITDA estimates [3]