CHANGHONG(SH:600839) Zheng Quan Ri Bao·2025-10-27 17:11Core Insights - The Sichuan Super League (川超) is not only a sports event but also a platform for brands to enhance their market influence and penetration, with Sichuan Changhong Electric Co., Ltd. (长虹) actively expanding its sports marketing strategy through both international and local sponsorships [1][2]. Group 1: Company Strategy - Changhong is leveraging the excitement of the Sichuan Super League to showcase its AI home appliances, indicating a strategic shift towards integrating AI technology into its product offerings [2][3]. - The company has initiated its transformation by incorporating generative AI technology into its television products, launching features such as AI dialogue and language practice [2]. - Changhong's global sports sponsorship strategy is expanding, with partnerships in both domestic and international high-end events, enhancing brand visibility and emotional connection with consumers [3][4]. Group 2: Industry Trends - The popularity of regional sports events like the Sichuan Super League reflects deeper changes in the Chinese consumer market, with sports events becoming a significant driver of local economic growth [2][4]. - The competition in the home appliance industry is shifting from product specifications to the ability to adapt to consumer lifestyles, emphasizing the importance of providing comprehensive living solutions [3]. - Major home appliance brands are increasingly adopting sports marketing as a standard practice, with companies like Gree and Haier also engaging in similar sponsorship activities to enhance brand value and consumer connection [4].