“夜经济”，我们在消费什么？

Core Viewpoint - The article emphasizes the significance of "night economy" in urban settings, highlighting its role in enhancing city vibrancy and economic growth through various consumer activities that occur from 6 PM to the early morning hours [7][10]. Summary by Sections Definition and Importance of Night Economy - "Night economy" refers to consumer activities and spending that take place from 6 PM to the next morning, showcasing the city's operational dynamics and social engagement [7][10]. - Over 60% of consumer activities occur after 6 PM, indicating a shift in lifestyle where evenings are dedicated to dining, shopping, and entertainment [7]. Night Economy in Chengdu - Chengdu, as a consumption hub in Southwest China, boasts a vibrant night economy with diverse offerings, including hotpot restaurants, bars, 24-hour bookstores, and late-night theaters [8]. - The "Night Tour of Jinjiang" project has significantly contributed to the city's nightlife, attracting approximately 360,000 visitors and generating around 2.85 million yuan in tourism revenue during the recent National Day and Mid-Autumn Festival holidays [9]. Evolution of Night Consumption Habits - Chinese consumers are transitioning from a "daytime-centric" lifestyle to one where nighttime is a key period for socializing, entertainment, and cultural experiences [10]. - The night economy is evolving beyond food offerings, incorporating various cultural and creative activities, such as traditional crafts and themed events, enhancing the overall consumer experience [10]. Competitive Landscape of Night Economy - Various venues are competing to attract nighttime visitors, with notable examples including the Palace Museum's night openings and Chengdu's unique museum night events, which have seen high demand [10]. - The success of new night economy formats is attributed to their ability to leverage the unique advantages of offline experiences, creating vibrant urban spaces that encourage nighttime spending [10].