The ‘Everything App’: How Robinhood Grew From Trading Platform to Financial Ecosystem

Seven years ago this month, Robinhood celebrated a major milestone: It had signed up 6 million users. Fast-forward to 2025 and that growth seems like peanuts for the Menlo Park, California-based startup that has fundamentally upended the world of retail investing. Robinhood had 26.7 million customers as of the end of August and offers cryptocurrency, options and futures trading, access to mortgage lenders, a robo-advisor and more. Just this year, the firm has introduced a predictions market hub and stock ...