Guan Cha Zhe Wang·2025-10-27 21:09Core Insights - Zhao Changjiang announced his departure from BYD after 16 years of service, having played a significant role in revitalizing the Tengshi brand [12] - Tengshi, initially a joint venture between BYD and Mercedes, faced continuous market struggles, accumulating losses exceeding 4 billion yuan since 2016 [8] - Under Zhao's leadership, Tengshi launched the D9 model, achieving unprecedented success with total sales of 128,000 units in 2023 [10] Group 1 - Zhao Changjiang joined BYD in 2009 and rose to become the General Manager of BYD Auto Sales Co., Ltd. by 2017 [4] - In 2021, BYD decided to revamp its high-end brand, appointing Zhao as the General Manager of the Tengshi brand division [4] - Tengshi became a wholly-owned subsidiary of BYD in September 2024 after a series of equity adjustments [8] Group 2 - The D9 model was the first vehicle launched after the brand's revamp, marking a significant turnaround for Tengshi [10] - Despite the initial success of the D9, subsequent models like the N7, N8, and Z9 did not replicate its success [10] - Tengshi's total sales for 2024 were 126,000 units, falling short of the 200,000 unit target, with a goal of 300,000 units set for 2025 [11] Group 3 - Zhao Changjiang's role was adjusted in July 2023, and he expressed intentions to continue working in a new position [11] - Speculation arose regarding his next move, with rumors suggesting a potential role at Chery and Huawei's Hongmeng Intelligent brand, though this remains unconfirmed [12]