2 1 Shi Ji Jing Ji Bao Dao·2025-10-28 01:09Core Insights - The home furnishing industry is at a critical transformation stage, shifting from scale expansion to quality enhancement, driven by changes in global economic patterns and domestic market competition [1][8] - The integration of domestic and international trade is essential for high-quality development, requiring companies to break traditional boundaries and reconstruct industrial logic [8] Group 1: Industry Trends - The home furnishing industry has experienced four stages: rapid growth, deceleration, stable development, and a new round of expansion since 1995 [2] - Companies are advised to adopt a "dual-track layout" in response to international trade barriers, focusing on Southeast Asia and South America as key regions for expansion [2] - The industry is transitioning to a "stock-driven" phase, with market competition becoming polarized, where leading brands innovate through comprehensive solutions while smaller firms focus on regional markets [3] Group 2: Strategic Recommendations - Companies should prioritize user-centric approaches, emphasizing emotional and social value to meet new consumer demands [4][5] - A four-pronged strategy for export companies transitioning to domestic sales includes establishing systematic understanding through research, shifting management thinking, implementing strategic decoding, and building specialized organizational structures [5] - The importance of localizing products and services for different markets is highlighted, with companies encouraged to simplify service processes and enhance local empowerment [6][7] Group 3: Case Studies and Experiences - Leading companies like Dream Baily, Oppein, TATA, and Sophia shared their experiences in balancing overseas expansion with domestic innovation, emphasizing the need for differentiation and local adaptation [5][6][7] - The concept of "grouping for overseas expansion" is suggested as a way to create additional value and leverage shared resources among companies [7] - The industry is moving from product export to value chain collaboration, indicating a shift towards a more integrated and sustainable business model [8]