Core Viewpoint - TCL Electronics has reported a significant increase in TV shipments and sales for the first three quarters of 2025, driven by a focus on high-end and large-screen products, particularly Mini LED TVs, which saw a remarkable growth in global shipments. Group 1: Shipment and Sales Performance - In Q3 2025, TCL's global TV shipments reached 7.61 million units, contributing to a total of 21.08 million units for the first three quarters, representing a year-on-year increase of 5.3% [1] - The sales revenue for TCL TVs grew by 8.7% year-on-year in the first three quarters, outpacing the shipment growth [1] - Mini LED TV shipments surged by 153.3% year-on-year to 2.24 million units in the first three quarters [1][3] Group 2: Product Strategy and Market Positioning - The "mid-to-high-end + large-screen" strategy has led to an increase in the proportion of large-screen products, with shipments of 65-inch and above TVs growing by 25.8% year-on-year [2] - The average size of TCL TVs increased by 1.6 inches to 53.6 inches, and the average selling price rose by 3.2% year-on-year [2] - TCL's Mini LED TV accounted for 11.4% of total shipments, up 6.7 percentage points year-on-year [3] Group 3: International Market Expansion - TCL's international TV shipments grew by 7.9% year-on-year in the first three quarters, with significant increases in large-screen and mid-to-high-end segments [4] - In the international market, shipments of 65-inch and above TVs increased by 44.6%, while 75-inch and above TVs saw a growth of 61.8% [4] - The introduction of the TCL QM9K, featuring built-in Google AI, enhances the product ecosystem and positions TCL as a leader in smart TV technology [4] Group 4: Regional Performance - In Europe, TCL TV shipments increased by 20.0% year-on-year, with significant growth in the mid-to-high-end segment [5] - North America saw a notable improvement in shipment structure, with 65-inch and above TV shipments growing by 29.1% and Mini LED TV shipments increasing by 384.5% [6] - In China, despite a 4.1% decline in overall shipments, Mini LED TV shipments grew by 80.6%, indicating strong demand for high-end products [7] Group 5: Future Outlook - The company aims to continue its dual strategy of "mid-to-high-end + globalization," enhancing brand strength and increasing R&D investment to solidify its position in the high-end market [7]
TCL电子(01070.HK)2025年前三季度TV实现量额齐升