从严打击4方面突出问题 中央网信办整治网络直播打赏乱象

Core Viewpoint - The central government is launching a two-month special action to regulate online live streaming tipping practices, focusing on addressing various problematic behaviors in the industry [1] Group 1: Work Objectives - The initiative aims to target key areas prone to tipping issues, including entertainment group broadcasts and private live streams, with a focus on four main problems: vulgar group broadcasts, deceptive personas, underage tipping, and irrational user tipping [2] Group 2: Key Issues for Rectification - The action will specifically address four categories of issues: - Vulgar group broadcasts that entice tipping through inappropriate content and actions [3] - Deceptive personas that mislead users into tipping through fabricated identities and false narratives [3] - Inducing minors to tip through various misleading tactics [4] - Stimulating irrational tipping behaviors by lacking reasonable limits on tipping amounts and creating competitive environments based on tipping [4] Group 3: Work Requirements - Local internet information departments are required to implement the initiative effectively, focusing on problem identification and ensuring the action achieves its intended results [5] - There will be an emphasis on increasing enforcement against accounts and platforms that repeatedly violate regulations, as well as exposing negative examples to deter misconduct [5] - Platforms must refine their management practices, including setting clear tipping rules and limits, and establishing mechanisms for complaints and refunds for underage tipping [5] - A long-term governance approach will be adopted to ensure ongoing supervision and responsibility among platforms, streamers, and related organizations [5]