Sou Hu Cai Jing·2025-10-28 02:22Core Insights - Shandong's economy shows resilience with a 5.6% year-on-year growth in total retail sales of consumer goods, outperforming the national average by 1.1 percentage points [3][4] - The province has hosted over 6,000 promotional activities, generating nearly 80 billion yuan in sales, indicating a strong consumer engagement [5][6] - The implementation of the old-for-new subsidy policy has led to significant sales boosts, with 160 billion yuan disbursed, driving an estimated 168 billion yuan in additional sales [7][8] Economic Performance - Total retail sales in Shandong reached 30,386.1 billion yuan in the first three quarters, reflecting a steady growth trajectory [3] - The retail sales growth rate for Shandong's key monitored sectors, including wholesale, retail, accommodation, and catering, was 5.6%, 11.7%, 5.6%, and 10.7% respectively [5] Consumer Trends - The number of online retail stores in Shandong has reached 1.958 million, with a year-on-year growth of 17.1% in physical goods sold online [9] - The shift towards smart and digital products is evident, with significant year-on-year growth in sales of new energy vehicles (25.6%), smart home appliances (44.3%), and wearable devices (116.9%) [7][8] Emerging Retail Models - Instant retail is gaining traction, with major e-commerce platforms actively participating in this market, which is projected to exceed 2 trillion yuan by 2030 [9][10] - Local supermarkets in cities like Zibo and Jinan are expanding their instant retail offerings, enhancing consumer convenience and accessibility [9][10] Policy and Market Opportunities - The old-for-new policy is seen as a catalyst for stimulating consumer demand, particularly in the context of Shandong's manufacturing strengths in smart products [8] - Experts suggest that Shandong should leverage its traditional industries to capitalize on the growth of instant retail and e-commerce, aiming to cultivate influential e-commerce enterprises [10]