整治网络直播打赏乱象 中央网信办开展为期2个月专项行动

Core Viewpoint - The Central Cyberspace Administration of China has launched a two-month special action titled "Clear and Bright: Rectifying the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards [1] Group 1: Regulatory Actions - The initiative focuses on key areas prone to reward-related chaos, such as entertainment group broadcasts and private domain live streaming [1] - The action aims to strictly combat four prominent issues: vulgar group broadcasts enticing rewards, false personas deceiving viewers for rewards, inducing minors to give rewards, and stimulating irrational rewards from users [1] Group 2: Platform Responsibilities - Platforms are urged to improve the operational rules for live streaming rewards and enhance management functions related to these rewards [1] - The goal is to standardize profit-making behaviors associated with live streaming rewards and foster a healthy live streaming ecosystem [1]