2 1 Shi Ji Jing Ji Bao Dao·2025-10-28 03:08Group 1: Market Trends - The sports market is shifting towards passive growth, with Anta and FILA brands reporting low single-digit positive growth in retail sales for Q3 2025 [1] - Li Ning's retail sales, excluding Li Ning YOUNG, experienced a mid-single-digit decline, with offline channels seeing a high single-digit drop [1] - Nike's revenue in Greater China fell by 10%, amounting to approximately $1.512 billion [1] - Peak's domestic direct sales segment has been continuously losing money, with losses exceeding 130 million yuan from January to July 2025 [1] Group 2: Company Strategies - Anta is exploring more segmented markets, with its "other brands" category, including DESCENTE and KOLON, achieving a retail sales growth of 45-50% [2] - Anta is increasing its R&D investment by establishing partnerships with universities to create specialized programs in sports shoe design [3] - Li Ning has invested over 3 billion yuan in R&D over the past decade [4] Group 3: Competitive Landscape - The current situation indicates a more intense competition among major players in the sports market [5]