CTG DUTY-FREE(SH:601888) Sou Hu Wang·2025-10-28 03:18Core Insights - The CDF Haikou International Duty-Free City, under China Duty Free Group, celebrated its third anniversary with the launch of the "Whiskey Carnival" series, highlighting the integration of fashion and culture to attract young consumers [1][2] Group 1: Event Highlights - The Whiskey Museum features a striking 18-meter curved whiskey wall displaying over 2,000 whiskey varieties from more than 130 brands, appealing to a young demographic with 45% of visitors aged 25-35 [2] - Celebrities Hu Jun and Li Naiwen, as "CDF Whiskey Ambassadors," participated in the event, enhancing its popularity and engagement [1][5] - The event included a live streaming session titled "Cheers to You," where the ambassadors showcased rare whiskey selections [3][5] Group 2: Consumer Engagement - The carnival introduced a new fashion consumption model with a 199 yuan tasting card that allows access to selected whiskey tastings for 30 days, making whiskey more accessible for everyday consumers [8] - The "Bouncing Bus Carnival Whiskey Special Vehicle" connects the city with the venue, integrating tasting experiences into trendy lifestyles [8] - The event reflects a broader trend of blending cultural tourism with consumer experiences, positioning whiskey as a fashionable lifestyle element [8] Group 3: Future Outlook - With upcoming adjustments to Hainan's offshore duty-free policies, China Duty Free Group aims to leverage this opportunity to promote a new consumption trend centered around "tasting, drinking, and fashion" [8] - The company plans to continue exploring the fusion of culture and fashion to provide consumers with fresh experiences [8]