Core Insights - The forum "Tiandi Weiyu" 2025 Chishui River Forum was held to discuss sustainable development in the global liquor industry, emphasizing the cultural, ecological, and developmental significance of the Chishui River [1][3] - Moutai Group's Chairman Chen Hua highlighted the importance of preserving traditional craftsmanship and promoting cultural heritage in the liquor industry [1][3] Cultural Significance - The Chishui River is recognized as a "cultural river," nurturing unique cultural treasures such as valley culture and liquor culture, with Moutai's traditional brewing techniques being a national intangible cultural heritage [1][3] - Moutai adheres to the values of "respecting nature and people, understanding principles, and promoting virtue," focusing on quality and cultural continuity [1][3] Ecological Commitment - The Chishui River is described as an "ecological river," supporting rare species and being a core production area for world-class sauce-flavored liquor [3] - Moutai has invested over 400 million yuan to collaborate with upstream and downstream enterprises for ecological protection, aligning with the "dual carbon" strategy [3] Open Development - The river is characterized as an "open river," historically facilitating prosperous river transport, with Moutai products now reaching 64 countries and regions across five continents [3] - Moutai aims to deepen exchanges and build a new global liquor ecosystem, embracing the trend of "open sharing" in the industry [3] Social Responsibility - The Chishui River is also seen as a "development river," with Moutai committed to social contributions and long-term partnerships with farmers to enhance income [3] - Moutai emphasizes the importance of ESG principles, aiming to contribute to social harmony and improved living standards [3] Conclusion - The forum serves as a significant opportunity for global liquor industry collaboration, with Moutai Group looking to leverage the Chishui River as a link to advance sustainable development in the sector [3]
茅台集团新任董事长陈华公开亮相