Sou Hu Cai Jing·2025-10-28 04:52Group 1 - This year's Double 11 is marked as the highest concentration of AI applications, indicating a significant transformation in the e-commerce operational model driven by AI [3][4] - Tmall has introduced six AI-driven shopping applications, enhancing consumer experience and simplifying complex shopping decisions [6][8] - AI's role has expanded from being a supportive tool to becoming the core engine driving the evolution of Double 11, with a focus on improving efficiency and user engagement [3][10] Group 2 - Major players like JD.com and Meituan are also integrating AI tools into their platforms, showcasing a competitive landscape in AI-driven e-commerce [4][5] - Tmall's AI applications have shown a 15% increase in conversion rates for consumer coupons, demonstrating the effectiveness of AI in targeted marketing [7] - The AI technology framework established by Tmall has improved search relevance by 20% and ad ROI by over 12%, indicating substantial operational enhancements [10][11] Group 3 - Other AI models, such as Douyin's Doubao, are exploring direct links to e-commerce, aiming to create a seamless shopping experience [12][14] - OpenAI's ChatGPT has introduced shopping functionalities, indicating a trend towards integrating AI into the entire e-commerce transaction process [15][16] - The competitive dynamics between AI platforms and e-commerce companies suggest a potential resurgence of historical rivalries, emphasizing the need for practical AI applications that address user pain points [16][19]