Core Viewpoint - The Chinese real estate market is undergoing a significant adjustment, with property prices declining across both first-tier and second-tier cities, leading to a challenging environment for various stakeholders [1][3][9]. Market Trends - In the second quarter of 2025, the price index for new residential properties in 70 major cities fell by 2.7% month-on-month and 7.8% year-on-year, marking the largest decline in nearly five years [1]. - As of June 2025, the inventory of commercial housing reached 5.37 billion square meters, with a de-stocking cycle extending to 17 months, significantly above the healthy level of 12 months [1]. - Real estate investment growth has been negative for eight consecutive months, and land transaction area decreased by 23.5% year-on-year [1]. Affected Demographics - The most impacted groups are high-leverage young families and workers dependent on the real estate industry [3][4]. - High-leverage families, primarily from the 80s and 90s generations, face severe financial strain due to falling property values and high mortgage burdens [3][4]. - Approximately 37% of homebuyers in first- and second-tier cities belong to high-leverage families, experiencing both asset depreciation and psychological distress [4]. - The real estate industry employs around 250 million people, and the downturn has led to significant job losses and income reductions across various sectors, including real estate agencies, construction, and home improvement [4][6]. Industry Response - The number of real estate agency stores decreased by nearly 15% in the first half of 2025, with a 30% turnover rate among employees [4][6]. - The construction industry saw a 17.3% year-on-year decline in new employment, with some regions reporting a 15% drop in wages for construction workers [4][6]. - Retail in related sectors, such as home furnishings, has also suffered, with foot traffic down over 40% and sales halved compared to the previous year [6]. Government Measures - The government has implemented measures to stabilize the real estate market, including lowering down payment ratios, reducing mortgage rates, and canceling purchase restrictions [7]. - These policies have shown some effect, with a 5.3% month-on-month increase in national commercial housing sales area in June 2025, indicating signs of market stabilization [7]. Long-term Outlook - The adjustment in the real estate market reflects broader economic and demographic shifts, suggesting that property will no longer consistently appreciate in value [9]. - The focus is shifting back to housing as a means of living rather than speculation, emphasizing the importance of rational decision-making in both home buying and career choices [9][10].
房价出现全面调整,输得最惨的并不是炒房客,这两类或将爱影响
Sou Hu Cai Jing·2025-10-28 05:40