承德：消费市场持续升温消费活力显著增强

Core Insights - The consumer market in the city is experiencing significant growth, driven by various initiatives and policies aimed at enhancing consumption and providing quality supply [1][3][4]. Group 1: Consumer Market Dynamics - The issuance of consumption vouchers has directly stimulated consumption by 800 million yuan, contributing to a total social consumption exceeding 2 billion yuan [3]. - The city has organized 2,145 events promoting consumption through trade-in activities, utilizing a total of 322 million yuan in subsidies for 2024, which has directly driven consumption by 2.5 billion yuan [4][7]. - The network retail sales have increased from 7.21 billion yuan in 2021 to an expected 12.326 billion yuan by the end of 2024, reflecting an annual growth rate of 19.5% [8]. Group 2: Policy and Incentives - A new round of national subsidies amounting to 69 billion yuan has been allocated to stimulate the consumer goods market, covering sectors such as automotive, home appliances, and home decoration [3]. - The "All Cheng Great Discounts" brand has effectively integrated resources from government, enterprises, and financial institutions, leading to the organization of seven series of activities that have significantly boosted consumption [3]. Group 3: Supply-Side Enhancements - The city has focused on upgrading the supply side to better meet consumer needs, with initiatives like the "Chengde Clean Vegetables" brand gaining recognition and expanding beyond the province [4][5]. - The establishment of e-commerce platforms and training programs has fostered a vibrant rural e-commerce environment, with 32 leading e-commerce enterprises introduced since 2021 [8].