Core Insights - The rise of the idle economy is becoming a new growth point in the domestic consumption market, with Meituan Marketing partnering with Xianyu to become a "super bright agent service provider" [1][2] - This collaboration allows brand merchants to access a new channel to reach 600 million young users, enhancing Meituan's positioning within the Alibaba ecosystem [1][2] Group 1: Idle Economy and Market Trends - According to a report, China's idle goods trading is expected to exceed 3 trillion yuan by 2025, indicating significant market potential [1] - Xianyu has transformed from a C2C trading platform to a diverse lifestyle community for young people over 11 years, with 600 million users and over 200 million monthly active users as of March 2025 [1][2] - The user base is predominantly composed of post-95s, with over two-thirds representation, and high purchasing power, with nearly 30% of users spending over 2000 yuan [1] Group 2: Strategic Collaboration and Marketing Solutions - The partnership between Meituan and Xianyu is seen as a response to rising traffic costs, providing brands with a low-cost way to reach young consumers [2][3] - Meituan's role as a super bright agent will enhance its service capabilities within the Alibaba ecosystem, offering comprehensive marketing solutions to brand merchants [2][3] - The "super bright" tool allows sellers to set multiple optimization goals, covering all traffic entry points on Xianyu, facilitating efficient customer acquisition [2][3] Group 3: Full-Chain Services and User Engagement - Meituan will provide full-chain services, including store setup, advertising guidance, data analysis, and after-sales support, to help merchants maximize Xianyu's traffic potential [3] - The collaboration enables merchants to integrate various advertising formats and user targeting capabilities, streamlining the conversion process from ad exposure to product pages [3] - This strategic partnership aims to unlock the flow value of the Xianyu platform, supporting both new and established brands in achieving sustainable growth [4]
微盟营销牵手闲鱼，打通6亿年轻流量入口，助力品牌掘金闲置经济