“一下子涨这么多，实在有点接受不了”，消费者对老铺黄金一夜涨25％“不满”

Core Viewpoint - The recent price adjustment by Laopu Gold, with increases ranging from 18% to over 28%, marks the highest adjustment of the year, indicating a strong pricing power in the market and a focus on profit maximization rather than consumer selection [2][6][9]. Price Adjustment Impact - Laopu Gold's price hike has led to a noticeable decline in consumer purchasing sentiment, with foot traffic in stores significantly reduced compared to pre-adjustment levels [2][3]. - Other well-known brands like Chow Tai Fook and Chow Sang Sang have also announced price adjustments, raising questions about the overall market trend [2][9]. Consumer Reactions - Consumers expressed surprise and hesitation regarding the rapid price increases, with some indicating they would prefer to wait before making purchases [6][7]. - The price increase has sparked discussions about Laopu Gold's brand positioning, with some consumers suggesting that the high prices may be a strategy to filter consumer demographics [7][9]. Market Dynamics - Laopu Gold's pricing strategy appears to be decoupled from fluctuations in international gold prices, which are currently experiencing a downward trend [9][10]. - The brand's high pricing strategy is seen as a form of "luxury branding," with a significant overlap in customer demographics with high-end luxury brands [7][9]. Long-term Market Implications - While Laopu Gold's market share in the ancient gold segment is less than 1%, its pricing strategy may influence the broader market by prompting other brands to focus more on craftsmanship and cultural value [9][10]. - The ongoing adjustments in gold prices and consumer behavior may lead to a market shift from weight-based pricing to value-based pricing, emphasizing cultural significance [9][10].