叮当猫集团拓展全龄段IP授权生态，发力成人消费新赛道

Core Insights - The company aims to expand its brand ecosystem by focusing on adult categories while maintaining its strength in the children's market [1][2] - The strategic direction includes a multi-IP, multi-category, and omnichannel approach to enhance emotional connections with consumers [1][4] Group 1: Expansion into Adult Market - The company plans to break existing licensing boundaries and focus on adult apparel, accessories, and stationery, leveraging its four distinct IPs to cater to diverse consumer needs [2][6] - The adult product line will be designed to meet the demand for personalized and emotionally resonant products across different age groups [2][6] Group 2: Strengthening IP System - The company will enhance its IP system by upgrading brand image, expanding promotional channels, and improving product quality control [4] - The integration of IP with technology and cultural tourism is being explored to provide multifaceted support to partner companies [4] Group 3: Collaborative Ecosystem Development - The company invites quality partners to collaborate in the adult categories, aiming to innovate IP applications in adult consumer scenarios [6] - The goal is to create competitive products through resource sharing and co-creation, transitioning from a single children's market to a comprehensive age-inclusive brand ecosystem [6]