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为什么现在房价降了,买房人却不出手买房了?2个现实问题很扎心
Sou Hu Cai Jing·2025-10-28 07:54

Core Viewpoint - The real estate market is experiencing a significant downturn, with declining prices and reduced buyer interest, leading to a prolonged inventory cycle and a shift in buyer demographics and motivations [1][3][6]. Group 1: Market Trends - The "golden September and October" sales season is witnessing a general decline in housing prices across over 70 major cities in China, including slight decreases of 0.6%-1% in Guangzhou and Shenzhen, and minimal increases of only 0.3% and 0.2% in Shanghai and Beijing respectively [3]. - From January to September this year, the total area of commercial housing sold nationwide decreased by 5.5%, and sales revenue fell by 7.9% compared to the previous year [3]. Group 2: Inventory and Demand - The inventory cycle for commercial housing in third and fourth-tier cities remains high at 47.6 months, significantly exceeding the reasonable and safe inventory cycle of 12 months [6]. - The ongoing decline in housing prices is accompanied by a continuous decrease in the number of buyers, indicating a lack of confidence in the market [6]. Group 3: Demographic Shifts - The urbanization process in China has reached its peak, resulting in a loss of a significant customer base, particularly rural migrants who previously contributed to housing demand [10]. - Population aging is becoming a critical factor, as the last wave of demographic dividends is fading, leading to a potential decline in first-time homebuyers among younger generations [12][16]. Group 4: Changing Buyer Perspectives - The perception of homeownership is shifting; younger buyers are now more rational and objective, focusing on actual needs and affordability rather than societal pressures [18]. - The decline in real estate prices is seen as a return to the fundamental purpose of housing, emphasizing its role as a home rather than an investment vehicle [18].