小米高层调整:中国区总裁王晓雁不再兼任小米之家总经理,陈恺接任

Core Viewpoint - Xiaomi is undergoing a personnel adjustment, appointing Chen Kai as the new general manager of Xiaomi Home, indicating a strategic focus on expanding its retail presence and enhancing store image [1] Group 1: Personnel Changes - Wang Xiaoyan, previously the general manager of Xiaomi Home, will no longer hold this position while continuing as the senior vice president and president of the China region [1] - Chen Kai, the general manager of the Yunnan branch, has been appointed as the new general manager of Xiaomi Home, reporting to Wang Xiaoyan [1] Group 2: Retail Strategy - Xiaomi Home is a crucial component of Xiaomi's new retail strategy, with plans to accelerate its expansion [1] - The opening of the 1903 flagship store in Kunming in August marks a significant step in Xiaomi Home's high-end transformation and store image upgrade [1] - By the end of the year, Xiaomi aims to have over 20,000 Xiaomi Home stores, with more than 300 stores undergoing image upgrades, over 200 integrated stores, and over 2,000 national sales and service stores [1] Group 3: Future Plans - The appointment of Chen Kai may suggest an intention to replicate and promote the successful model of the 1903 flagship store [1]