美团旗下国际外卖品牌 Keeta上线阿布扎比

Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Abu Dhabi, UAE, following its entry into Dubai last month, marking significant progress in the UAE food delivery market [1] - The launch in Abu Dhabi enhances Meituan's international business presence in the Gulf Cooperation Council (GCC) region, covering two major cities in the UAE [1] Market Characteristics - Abu Dhabi is characterized by a large population, advanced digital infrastructure, and high food delivery penetration, indicating strong and diverse consumer demand for quality food delivery services [1] - The food delivery market in Abu Dhabi is described as having "high value, high potential, and high standards" [1] Service Offerings - Keeta aims to provide local users with convenient and reliable delivery services, a wide range of product choices, and affordable prices [1] - The company plans to deepen its integration with the local food delivery ecosystem in the Middle East while expanding into more markets in the Gulf region [1] Expansion Plans - Since its initial launch in Saudi Arabia in September 2024, Keeta has achieved deep coverage in over 20 cities across Saudi Arabia [1] - Keeta has also commenced operations in Qatar, Kuwait, and the UAE since August of this year [1]