Workflow
吕海涛接棒神龙汽车总经理 法系合资新能源转型迎来“赛点时刻”
Zhong Guo Jing Ying Bao·2025-10-28 08:27

Core Viewpoint - Major personnel changes at Dongfeng Motor Group's subsidiary, Shenlong Automobile, occur at a critical time for the company's focus on revitalization and transition to new energy vehicles [1][2]. Group 1: Personnel Changes - Lü Haitao has been appointed as the new General Manager of Shenlong Automobile, replacing Song Hanming, who will take on another role [1]. - Cheng Jun is now the Party Secretary and Deputy General Manager, while Shi Jianxing has been appointed as the Deputy Party Secretary [1]. - Lü Haitao has extensive experience within Shenlong Automobile, having joined the company in 1992 and held various leadership roles over the years [2]. Group 2: Strategic Focus - Shenlong Automobile aims to enhance its capabilities in product, marketing, and manufacturing, with a focus on new energy vehicle projects [1]. - The company plans to leverage both Chinese standards and supply chains to meet customer demands and accelerate its transition to new energy vehicles [1]. - The launch of the first model under its new electric vehicle brand, HEDMOS, marks a significant step in Shenlong's transition to new energy [3]. Group 3: Future Goals - The year 2025 is identified as a critical year for Shenlong's strategic transformation, with goals to stabilize its domestic market and expand into overseas markets [3]. - The HEDMOS brand is seen as a key initiative to help Shenlong integrate into Dongfeng's new energy vehicle strategy and establish a new model for joint venture transformation [3].