Amazon to invest €1.4bn in Netherlands operations

Investment Overview - Amazon plans to invest €1.4 billion ($1.63 billion) in the Netherlands by 2028, marking its largest investment in the Dutch market since starting operations in 2020 [1] - The investment aims to enhance both Amazon's retail operations and Amazon Web Services (AWS), focusing on infrastructure and service development [1][3] Strategic Focus - The investment reflects Amazon's commitment to providing Dutch customers with low prices, a wide selection of products, and faster delivery options [2] - Amazon's country manager emphasized the importance of the Netherlands as a growth market and the intention to continuously improve customer service [2] Technological and Logistical Enhancements - Funds will be allocated for technological upgrades and logistics improvements to enhance service efficiency and reach [3] - The investment will also support AWS, providing cloud and data solutions to local businesses [3][4] Support for Local Entrepreneurs - Local entrepreneurs will benefit from AWS tools that can enhance productivity and innovation, including AI capabilities [4] - Over 4,500 small and medium-sized enterprises (SMEs) in the Netherlands utilize Amazon's platform for global market access, with many engaging in exports [4] Impact on SMEs - More than 60% of products sold on Amazon.nl come from selling partners, indicating a significant role in supporting Dutch entrepreneurs [5] - Amazon provides not only a sales channel but also logistics solutions, marketing tools, and export opportunities for local businesses [5] Workforce Expansion - Amazon's current workforce in the Netherlands exceeds 1,000 employees, with operations in Amsterdam, The Hague, and a delivery station in Rozenburg [5]