理财季度盘点①丨理财公司加大多元产品布局，非固收产品占比提升

Core Insights - The issuance of wealth management products has steadily increased, with 32 wealth management companies issuing 6,361 net value-based products in Q3 2025, representing a year-on-year increase of over 40% compared to Q3 2024 [1][2] - The total market size of wealth management products reached 32.13 trillion yuan by the end of Q3 2025, reflecting a year-on-year growth of 9.42% [1] - There is a notable shift towards higher liquidity and shorter-term products, with a significant increase in the issuance of mixed and equity products [1][4] Product Issuance - In Q3 2025, the issuance of wealth management products saw a 42.21% increase year-on-year, with 6,361 products compared to 4,473 in Q3 2024 [2] - The proportion of fixed-income products decreased to 97.89%, while mixed and equity products saw an increase, with 106 mixed products and 11 equity products issued [2] - Major contributors to product issuance include Huaxia Wealth Management, with 478 products, and other leading firms like Ping An and Xingyin [2] Product Structure - Publicly offered products accounted for 95.6% of total issuance, while privately offered products made up 4.4% [3] - The proportion of closed-end net value products fell below 60% to 57.7%, a decrease of 10.77 percentage points year-on-year, while open-end products rose to over 40% [3] - Short-term products (less than 1 month) now account for 22.6%, an increase of 3.76 percentage points from the previous year [3] Pricing Trends - The performance benchmark for bank wealth management products has been on a downward trend since 2024, driven by lower underlying asset yields and stricter regulations [5] - The average pricing for products across various terms has generally declined, with products under 1 month dropping to 1.88% by June 2025 [6] Fundraising Performance - The overall fundraising scale for newly issued products in Q3 2025 was 946.59 billion yuan, with an average fundraising size of 258 million yuan, down 8.83% from the previous year [7] - The most successful product in terms of fundraising was "Anying Xiang Fixed Income Stable Profit No. 14," which raised over 100 billion yuan [7] - The top products in fundraising were primarily low to medium risk, closed-end, and fixed-income products, indicating a conservative investment approach among investors [7]