把握中马免签机遇 服务区域互联互通——本报记者专访马来西亚航空集团董事总经理依占·依斯迈

Core Insights - Malaysia Airlines Group (MAG) is experiencing significant growth in passenger traffic, particularly from China, driven by the increasing connectivity between Malaysia, ASEAN, and China [1][5][12] Group 1: Market Growth and Performance - The passenger load factor for business class has exceeded 90%, indicating strong demand for travel between China and Malaysia [3][5] - During the recent "Golden Week" holiday, Malaysia Airlines carried over 6,000 Chinese outbound tourists, marking a year-on-year increase of over 41% [5] - The average passenger load factor for flights from China to Malaysia is maintained at 81%-82%, showcasing robust travel demand [5] Group 2: Strategic Initiatives - Malaysia Airlines is expanding its flight offerings to 60 weekly flights by January 2026, with plans to open new routes including Chengdu and potentially Shenzhen [6][11] - The airline is leveraging a multi-brand strategy, with Firefly focusing on leisure travel and Malaysia Airlines catering to high-end customers, enhancing competitiveness in a low-cost airline market [7][11] - Malaysia Airlines is enhancing its hub-and-spoke model to connect more Chinese travelers to various international destinations, while also improving ground transportation and tourism services in Malaysia [11] Group 3: Future Vision - The company aims to rank among the top ten global airlines by 2030, with the Chinese market playing a crucial role in achieving this goal [12]