理财公司加大多元产品布局，非固收产品占比提升

Core Insights - The issuance of wealth management products has steadily increased, with 32 companies issuing 6,361 net value-based products in Q3 2025, representing a year-on-year increase of over 40% compared to Q3 2024 [1][2] - The overall market size for wealth management products reached 32.13 trillion yuan by the end of Q3 2025, reflecting a year-on-year growth of 9.42% [1] - There is a notable shift towards short-term, open-ended, and high-liquidity products, as well as a diversification in asset allocation strategies among wealth management companies [7] Product Issuance - In Q3 2025, the number of net value-based products issued increased by 42.21% year-on-year, with the highest issuance from Huaxia Wealth Management, Puyin Wealth Management, and Xingyin Wealth Management [2][4] - The proportion of fixed-income products decreased slightly to 97.89%, while mixed and equity products saw an increase in issuance [4] - Publicly offered products accounted for over 95.6% of the total, while privately offered products made up 4.4% [4] Investment Trends - The trend towards shorter investment durations is evident, with products having a maturity of less than one month exceeding 20%, reaching 22.6%, an increase of 3.76 percentage points year-on-year [5] - The proportion of products with maturities of 6-12 months has decreased significantly, dropping by 5.03 percentage points compared to Q3 2024 [5] Pricing Trends - The performance benchmark for wealth management products has been on a downward trend since 2024, with the average rate for products with a maturity of less than one month falling to 1.88% by June 2025 [8][9] - The pricing consensus among wealth management companies indicates a long-term low interest rate environment, with many products now priced below 2.5% for maturities over three years [8] Fundraising Performance - The total fundraising amount for newly issued products in Q3 2025 was approximately 946.59 billion yuan, with an average fundraising size of 258 million yuan, reflecting an 8.83% decline year-on-year [10] - The top fundraising products were primarily low to medium-risk, closed-end, fixed-income products, indicating a conservative investment approach among investors [11][13]