锦江酒店：公司顺应消费趋势，持续强化品牌价值和影响力

Core Viewpoint - The company is adapting to consumer trends by enhancing brand value and influence, aiming to create a more dynamic brand matrix [1] Group 1: Brand Strategy - The company is focusing on full-service hotels to leverage synergies, expand international perspectives, and enhance brand competitiveness and management capabilities [1] - The limited-service hotel segment is optimizing strategies based on core resources and main brand development [1] Group 2: Development Goals - The company has launched a "12+3+1" brand development strategy, aiming to establish 12 mature brands by 2028 to maintain scale growth and leadership in the hotel industry [1] - The strategy includes nurturing three competitive mid-to-high-end brands with a focus on quality and consumer experience [1] - Additionally, the company plans to support one apartment and resort track to create a vacation industry cluster, positioning itself as a new model for hotel and tourism integration [1]