今世缘副总经理胡跃吾：训练企业专属模型，以期实现AI辅助乃至自动决策

Core Insights - The 2025 Chishui River Forum emphasizes that digital transformation in the liquor industry is no longer optional but essential for long-term development [1][2] - Digitalization is described as a comprehensive and deep transformation of development concepts, business models, and operational management [1] Group 1: Digital Transformation in the Liquor Industry - The company focuses on intelligent brewing to establish a quality foundation through digitalization, integrating smart brewing technology into traditional processes to enhance product quality stability and excellence [1] - The marketing ecosystem is being reshaped through digitalization to bridge the gap with consumers, allowing for a rapid response to market demands and the construction of a comprehensive digital marketing system [1] - Cultural expression is innovated through digital technology, creating immersive experiences that bring traditional cultural narratives to life, exemplified by the use of XR technology in the company's exhibition hall [1] Group 2: Operational Efficiency - Digitalization aims to enhance operational posture by improving decision-making processes, breaking down data barriers across research and development, production, supply chain, marketing, and finance [2] - A data-centric command center is being established to provide real-time panoramic operational insights [2]